Can packaging carrots like junk food make your kids eat them?

carrot-packaging

That is the idea a carrot company has anyways. Look at these images, and the packaging for these carrots.

Not in a million years would you think that is how carrots would be packaged and yet the company is willing to bet that this will make kids pick them over traditional junk food.

They have a cool commercial to go with it as well:

carrots-junk-food-2

What do you think? Just a gimmick or would your kids go for them as well?