Serendipity Needleworks in Tuscaloosa, AL has come up with a way to use college rivalries to help infants.
The owner, Ellen Johnson, challenges other nearby Yarn Shops to knit and crochet caps for infants. So far this program has netted 3,284 caps for babies.
Read more about this fun idea, here: http://www.tuscaloosanews.com/article/20090531/NEWS/905309947/1005?Title=Yarn-Bowl-Challenge-uses-college-rivalries-to-help-infants and… why not start your own!