Product Labeling – It’s all in the Name

Small business people often think that because they have a great product, that the packaging has little to no importance.

These amazing Candle labels are from AromaKyoor.

With names like these you don’t even stop to look at the actual scent of the candle. I mean come on who isn’t curious about a candle with a label called “Blue Balls” or the “Munchies”. When labeling your products, imagine that you have an ordinary product just like everyone else (even if this isn’t true), then label it with the intention of “Selling” it to a customer. How are you going to grab them? How are you going to make a first impression? How are you going to make a lasting impression? I can assure you no one is going to forget that candle they bought last month called “The Morning After”.

I am amazingly curious as to how these candles smell and if the feedback on their site is anything to go by they must be AMAZING!

Hubcap Creatures is the creative project of British sculptor Ptolemy Elrington, who has transformed discarded hubcaps into captivating sculptures of wildlife. Operating from Brighton, Elrington has been crafting these unique pieces since the late 1990s, turning everyday automotive debris into stunning representations of animals from the natural world.

The artistic process behind Elrington’s sculptures is centered around recycling and upcycling. The hubcaps he uses are typically found on the side of the road and often show signs of wear, including scratches and dents. Elrington believes that these imperfections add character and depth to his creatures, making each piece truly one of a kind.

His work spans a wide range of animals, including foxes, fish, and birds, with each sculpture thoughtfully crafted to showcase the unique features of the materials. The brand logos, grooves, and markings found on the hubcaps often contribute to the creature’s expression and structure, giving them a distinct, textured look.

Elrington’s Hubcap Creatures have been showcased in various exhibitions, both in the UK and internationally. His innovative approach has gained recognition for its creativity and environmental awareness, demonstrating how discarded materials can be transformed into meaningful art.

For art enthusiasts or collectors, Elrington offers a mix of available sculptures and custom commissions, allowing individuals to bring home a piece of this upcycled art. Hubcap Creatures stands as a brilliant example of how creativity can breathe new life into the most unlikely of materials, all while promoting sustainability.

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