• Home
  • Suggest A Craft
  • DIY Newsletter

Craft Gossip

Independent craft blog since 2007

  • About CraftGossip
  • Our Network
    • Bath & Body Crafts
    • Candle Making Ideas
    • Crochet Ideas
    • Cross Stitch
    • Edible Crafts
    • Felting Patterns
    • Glass Art
    • Home & Garden Ideas
    • Indie Crafts
    • Jewelry Making
    • Kids Crafts
    • Knitting Patterns
    • Lesson Plans
    • Needlework
    • Party Ideas
    • Polymer Clay
    • Quilting Ideas
    • Recycled Crafts
    • Scrapbooking
    • Sewing Patterns
    • Card Making
    • DIY Weddings
    • Not Craft Ideas
  • Giveaways
  • Roundups
  • Store
  • Search

Golden Peak Media Acquires CreativeBug

June 10, 2025 by Sarah White

Throughout the saga of the closing of Joann, I’ve been wondering what would happen to CreativeBug, the subscription-based online craft learning platform that Joann acquired in 2017. 

Golden Peak Media has announced its acquisition of the company in a media release. 

Golden Peak is “one of the largest media and education companies serving art and craft enthusiasts in the United States,” according the release, and includes in its portfolio brands like Interweave, Sew Daily, and nine print magazines including Love of Quilting and Interweave Knits. They have daily newsletters, magazines, digital patterns, on-demand classes and host live events.

David Saabye, CEO of Golden Peak, calls the purchase a “very natural fit” supporting crafters in their lifelong learning journeys. 

CreativeBug general manager Liana Allday will stay on and the company will retain its headquarters in Berkeley, Calif. 

Abby Glassenberg of the Craft Industry Alliance collected reactions from some CreativeBug instructors and others with a history at the company, and heard lots of optimism about the news. Ursula Morgan, who was CEO of CreativeBug when the company was acquired by Joann, said Golden Peak is a “perfect home” for CreativeBug as they’re getting an owner that “deeply understands the craft consumer.” 

I, too, am relieved to see that this platform will be able to continue. I’ve been a subscriber for years and I love that it has solid instruction in a wide range of crafts (including knitting, of course!) and is always adding new content to keep the platform interesting. It’s also a great service that CreativeBug is available to many for free through their local libraries, so be sure to check on that where you live if you don’t already subscribe. 

This feels like the last piece of the puzzle in the story of Joann that’s going on all year, along with the announcement that Michaels had purchased Joann’s intellectual property so its private label brands can live on, but of course I’ll keep watching to see if there’s more to come. 

Read These Next

  • Michaels Acquires Joann Intellectual Property; Joann…
  • Print on Demand and DIY Crafts: Incorporating Custom Prints
«
»

Have you read?

A Printable Escape Room You Can Play at Home

It’s the time of year when I write this that no one really wants to be outside where I live because it is just too hot. But we still want to make things fun while we’re stuck inside all day. 

Escape rooms at home are a great way to give kids a little fun challenge, and they’re great for small groups of kids to work on together, just for a fun afternoon activity or to build a birthday party or other special event around. 

The best kinds of escape rooms are the ones that are totally done for you, like this zoo themed one from In the Playroom. 

It opens with kids visiting the safari zoo, and somehow they are locked in the zoo and have to figure out how to get out before the zookeepers come back. 

This set of printables has absolutely everything you need to complete the game, including details kids will love like a zoo admission ticket and certificate of completion for when they figure out the code to get out of the zoo. 

In between they’ll solve puzzles with secret codes, go through a maze and match animals to letters to crack another code to finish the puzzle. 

All of the pieces are really cute and I think this will engage kids of a variety of ages. Little kids might need a little help with the puzzles, but it should be fun for grown ups to play along, too. And if you or your kids are having trouble with any of the clues, the PDF also includes the solutions so you can help them crack the case without having to think too much about it. 

This free download is available to subscribers, so head on over to In the Playroom to sign up and download this great zoo escape room to play with your kids today. 

[Photo: In the Playroom]

15 Free Printable Chocolate Wrappers For The Christmas Holidays [Edible Crafts]

19 FREE Printable Harry Potter Christmas Cards [Card Making]

6 Free Printable Wildlife Coloring Pages [Card Making]

RSS More Articles

  • A Printable Escape Room You Can Play at Home
  • Free Crochet Eye Mask Pattern by Bella Coco Crochet
  • My Belly Oil Disaster (and Why Castor Oil Is Basically a Colon Cleanse in Disguise)
  • AccuQuilt GO! BOB Collector’s Edition 2 – Is It Worth the Hype?
  • 4 FREE Mystical Halloween Digital Stamps
  • Get Witchy with Potion Bottle Cross Stitch Patterns
  • 100 Mesmerizing Blackwork Patterns You’ll Obsess Over – A Must-Have for Embroidery Lovers
  • The Tunic Bible: One Pattern, Endless Indian-Inspired Styles
  • Book Review: Knit Modern Scandi Sweaters
  • 12 Love of Crafting Scrapbook Layout Ideas

Pick Your Blog

  • Sewing
  • Knitting
  • Quilting
  • Crochet
  • Home & Garden
  • Recycled Crafts
  • Scrapbooking
  • Card Making
  • Polymer Clay
  • Cross-Stitch
  • Edible Crafts
  • Felting
  • Glass Art
  • Indie Crafts
  • Kids Crafts
  • Jewelry Making
  • Lesson Plans
  • Needlework
  • Bath & Body
  • Party Ideas
  • Candle Making
  • DIY Weddings
  • Not Craft
  • Free Craft Projects

Copyright © 2025 · CraftGossip | Start Here | Contact Us | Link to Us | Your Editors | Privacy and affiliate policy