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Dirty to Clean Clothes in 10 minutes

August 15, 2014 by Shellie Wilson

swash-drier

Sounds too good to be true, right?

A new product, called Swash (by Whirlpool), promises to remove odors and wrinkles from already worn and dirty clothes so that you can wear them again.

The idea is to work with clothes that people wear several times before washing. According to the company, people are wasting water and electricity by washing clothes that are “not really dirty”.

Is this machine targeted to people who wouldn’t really care though? And with such a hefty price tag ($499), would you not instead just buy a washing machine?

At 4 feet tall, the machine is designed to be a part of your walk-in-cupboard. You might want to wear the outfit that you wore two days ago again, and it is lying in a crumpled heap on the floor. Quick put it into the machine and 10 minutes later it is fresh again.

Beware, though, it doesn’t remove any stains.

Would you like to test this machine and see if it actually works and can fit in the marketplace?

Get details of the new machine here: Swash – Express Clothing Care System

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Comments

  1. Hayley says

    August 17, 2014 at 10:17 am

    I think there might actually be a market for this, and that it is a great idea. My husband is fantastic at throwing clothes on the floor – not dirty enough to go in the wash, but too lazy to put them away. However, by the time I pick them up they are crumpled – I could just stick them in the swash instead of having to iron them again.

Have you read?

What’s Next for Joann?

Now that all the Joann stores have closed, a mysterious message has appeared on the company’s website:

For generations, Joann has been honored to be part of your creativity: your quilts, costumes, school projects, and handmade moments of love. It has been our joy to serve markers and dreamers across the country.

We’re stitching up something new behind the scenes and we can’t wait to share what’s next.

Stay tuned for exciting news about the future of Joann.

To quickly recap, Joann filed for bankruptcy in January for the second time in less than a year. In February, in the hope of making the company more attractive to potential buyers, it petitioned the court for permission to close about 500 of its 800 stores. The company was put up for auction, with Gordon Brothers set to buy the company, sell its assets and close all the stores if no other buyer materialized.

In the end the winning bidder was GA Group, but the result was the same: all stores were to be closed by the end of May if not sooner.

Once store closure sales started the company quickly stopped selling on its website, and now all that remains is this jpeg image hinting at new ventures.

I’m sure there will be a tone of speculation in the coming days and weeks (or as long as it takes for them to announce the meaning of the message) as to what sorts of plans Joann could be cooking up.

My theory based on nothing but my gut is that they will transition to an online only storefront, probably with much reduced inventory, sort of like Herrschners (which had previously announced that it will be carrying Big Twist yarn, the beloved private label yarn brand sold at Joann). I also think they will use whatever retail sales they do to support CreativeBug, the digital learning platform that Joann purchased in 2017. That could mean producing kits for projects that already have classes, or developing classes based on products they want to sell, or both.

As of this writing the CreativeBug website seems to still be functional and there’s a full slate of new classes planned for June. I’ve got my eye on both the Joann website and the Joann restructuring website and will let you know as soon as I see changes.

In the meantime, I’d love to hear your speculation as to what the next chapter might be for Joann.

 

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