Conversations with Craft Wars Judge & Michaels’ Crafting Expert Jo Pearson!

It’s no secret that I spent the last few days in Dallas representing Craft Gossip at a blogger event. Check out my daily roundups from yesterday and the day before for a taste of what I got up to, the crafts all of us bloggers got to make, and some of the new products Michaels will be carrying this year.

Not unimportantly, however, was getting to meet and craft with Jo Pearson, known most recently for being a judge on TLC’s Craft Wars, and longtime creative force behind Michaels Stores’ craft inspiration sheets, online videos, craft cruises and more. She has a total dream job!

After breakfast on Monday, Jo answered some questions we all submitted before the event. I passed on the questions you guys submitted in the comments on this post, but wasn’t able to get answers to all of them since there were 15 of us asking just one person tons of stuff.

All about Craft Wars

A lot of the bloggers wanted to know about Craft Wars (even though one of us, Beckie of Infarrantly Creative, will be competing on an upcoming episode!). The scoop on Craft Wars is that it’s completely produced and owned by TLC. When they hadd the idea for the show, they approached Jo individually to be a judge. Since she also works for Michaels, she talkedd to the Michaels team about the opportunity. Long story short, Jo ended up being hired to judge Craft Wars, and Michaels seccured a spot as the supply sponsor for the whole thing.

Jo talked about the craziness of the Craft Wars TV set, and she had a couplle things to share right away. TLC does not decide who wins each episode, it’s completely up to the three judges. Jo also said that if it were up to her, she’d have picked out different supplies for the contestants to work with.

Members of Michaels’ PR firm were there for our group chat with Jo and helped answer a few questions too. Most notably, they said that Michaels doesn’t currently know if TLC is planning a second season of the show.

The Michaels Crafting Team

Jo heads up Michaels’ team of about 6 crafters who design the projects you see in stores, ads, classes, etc. Every day in Jo’s life is a little different, and she loves what she does. She said that she and her team are all passionate about what they do. “We craft from the inside out,” Jo says. “We’re makers.”

I meant it when I said she has a total dream job!

Read These Next

Human brains are pretty amazing, allowing us to think, feel, create, communicate, move and more. But humans aren’t the only animals with cool brains, as Crab Museum explains in the book The No-Brainer Brain Explainer (illustrated by Bruno Valasse).

This book, aimed at kids in grades 1-4, is colorful and silly but also educational about how brains actually work, with billions of neurons sending electrical and chemical signals around the body.

“Everything we think, feel and experience comes from an electrical relay race, with neurons passing chemical batons to each other,” the book says. “The constant chatter of billions of brain cells creates your entire world.”

The book compares the brains of mammals to those of crabs (the book is “written” by a crab after all) and notes that crabs have fewer neurons and of course are much smaller, but they have separate parts of their brains that control their eyes and their legs. Crabs are also capable of remembering things, using tools and solving puzzles.

Some animals’ brains allow them to know more about their world in different ways from humans, such as spiders being sensitive to vibrations in their webs and catfish having an amazing sense of taste, with taste sensors all over their bodies.

It notes that 95 percent of brain activity goes toward things we do unconsciously, like breathing, walking and catching a ball flying toward us. It also talks about dreams, memory, how our emotions try to predict the future, where brains came from and fun facts about brains. For example, did you know a sperm whale is believed to have the biggest brain of any creature that’s even lived? Their brains weigh 18 pounds, compared to just 2.5 pounds for humans.

Information on what creatures have the smallest brains, the toughest brains, the most brains and those who actually eat their own brains will delight kids (and maybe gross them out a little bit). They’ll also enjoy learning about the mycelium network of fungi, which is like a brain without a body, and slime molds, which are like a brain without a brain.

It ends talking about why human brains are so special because we’ve found ways to work together, communicate and build communities on a scale bigger than any other animal.

Kids and adults alike will enjoy this colorful, silly and informational book about brains!

About the book: 64 pages, hardcover. Published 2026 by Wide Eyed Editions. Suggested retail price $19.99.

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Have you read?