CraftGossip has been sharing craft tutorials, handmade inspiration, patterns, reviews, creative ideas, and practical DIY projects since 2007.
We are a small editorial team with a long history in the handmade and DIY space. CraftGossip is not run by anonymous content managers or faceless trend-chasers. It is written and edited by people who understand what makers are actually looking for: clear instructions, realistic supplies, useful ideas, and that lovely little spark that makes you think, “Oh, I could make that.”
Our current editorial team is led by Shellie Wilson, co-founder and chief editor of CraftGossip.com, together with longtime editors Sarah White and Heather Holbrook. Between us, we bring decades of hands-on craft experience, writing, editing, teaching, publishing, pattern reviewing, product knowledge, and creative curiosity to the site.
Across the CraftGossip network, we cover crochet, knitting, quilting, sewing, needlework, cross-stitch, paper crafts, scrapbooking, card making, stamping, polymer clay, felting, recycled crafts, edible crafts, bath and body, home and garden, jewelry making, lesson plans, kids’ crafts, and more.
CraftGossip was created to help readers discover craft ideas that feel useful, inspiring, achievable, and worth saving for later. We know the joy of finding the perfect quick handmade gift, the mild panic of realising a pattern has skipped a step, and the very real danger of “just looking” at craft supplies and somehow ending up with a basket full of things you absolutely needed.
How We Choose Projects To Feature
CraftGossip is built on editorial judgement, practical craft experience, and a deep love of handmade creativity.
When choosing projects, tutorials, patterns, books, products, and creative ideas to feature, we look for craft content that offers genuine value to readers. That means clear instructions, realistic materials, helpful photos or explanations, useful techniques, creative appeal, and projects that suit the intended skill level.
We ask practical questions before sharing a project:
Can a reader understand what is being made?
Are the supplies realistic and accessible?
Does the project offer a useful idea, technique, pattern, or inspiration?
Is it suitable for the audience it is aimed at?
Would a real crafter want to make, gift, wear, decorate with, sell, teach, or save this idea?
Is there enough information for readers to feel confident before they begin?
We want CraftGossip readers to leave with more than just a pretty picture. We want them to feel encouraged, informed, and ready to make something.
Shellie Wilson — Co-Founder and Chief Editor, CraftGossip.com
Shellie Wilson is the co-founder and chief editor of CraftGossip.com, a craft and DIY publishing site she helped launch in 2007. With more than 19 years of experience in online craft publishing, Shellie has spent nearly two decades writing, reviewing, editing, testing, organising, and sharing handmade projects for readers who love practical creative ideas.
Before CraftGossip, Shellie founded Craftbits.com with her mother, Rita Wilson, creating a large library of craft tutorials, patterns, and DIY projects. Her creative roots go back much further than blogging. Shellie comes from a line of creative women and grew up around weekend markets, where her mother sold handmade items. She later had her own market stall, worked in a family craft shop, created DIY kits, and eventually helped turn that hands-on craft experience into online resources for makers around the world.
Shellie’s own craft interests include sewing, quilting, crochet, knitting, paper crafts, jewelry making, bath and body projects, handmade gifts, furniture upcycling, recycled crafts, and practical DIY. She has always believed that craft content should be useful, achievable, honest, and encouraging — not just pretty to look at.
As chief editor, Shellie looks at craft content through the eyes of both a publisher and a maker. She considers whether a project has clear instructions, accessible supplies, useful tips, realistic results, and genuine value for readers, especially beginners and everyday crafters looking for something they can actually make.
CraftGossip and Shellie’s work have been featured by TechCrunch, HuffPost, Martha Stewart, women’s magazines, and independent creative communities, helping establish the site as one of the web’s long-running voices in handmade and DIY publishing.
Shellie is based in Australia and still believes the best craft ideas are the ones that feel useful, doable, and just a little bit addictive — preferably with a fabric stash, yarn basket, or half-finished project somewhere nearby.
Sarah White — Knitting , Cross Stitch, Lesson Plans Editor
Sarah E. White is the knitting editor for CraftGossip and brings a lifetime of making, writing, and creative experience to the site.
Sarah comes from a long line of crafters, back to the time before they called it craft and it was simply what people did to get by. Her mother and grandmother taught her the basics of knitting, sewing, cross stitch, baking, and canning, and she has since built up her knitting skills and taught herself to crochet.
Sarah has written extensively about knitting, crafting with kids, and creative family life. She is the author of Picture Yourself Felting Your Knitting and has years of experience explaining techniques, reviewing patterns, and helping readers feel more confident with yarn in hand.
For CraftGossip, Sarah focuses on knitting patterns, yarn crafts, knitting books, seasonal projects, beginner-friendly ideas, and useful techniques for knitters of all skill levels. She has a practical eye for projects that are approachable, well-explained, and worth casting on.
Her house is full of yarn, fabric, beads, paper, stamps, and embellishments — which is exactly the sort of creative overflow we fully support around here.
Heather Holbrook — Stamping and Scrapbooking Editor
Heather Holbrook is the stamping and scrapbooking editor for CraftGossip and has a lifelong love of paper crafts, stamping, card making, scrapbooking, altered art, and mixed media.
Heather’s passion for stamping began in 1996 when she attended her first stamping class, and she has been happily surrounded by ink, paper, stamps, and embellishments ever since. She previously owned Stamps Galore, a rubber stamp store in Lexington, Kentucky, and has taught stamping, scrapbooking, and altered arts classes for many years.
Her work has been published in several magazines, including Somerset Studio, Altered Arts, and Vamp Stamp News. This gives Heather a strong mix of hands-on maker experience, teaching knowledge, product familiarity, and creative publishing background.
For CraftGossip, Heather shares stamping ideas, card making tutorials, scrapbook inspiration, paper craft products, die-cutting ideas, printable projects, and creative techniques for paper crafters. She understands the little details that matter to makers: good supplies, clear steps, beautiful results, and projects that feel fun instead of fussy.
A Long History Of Creative Contributors
CraftGossip has been shaped over the years by a wonderful group of editors, writers, designers, authors, teachers, professional makers, and behind-the-scenes helpers. While our current editorial team is Shellie Wilson, Sarah White, and Heather Holbrook, we are grateful for the many creative voices who have contributed to the site since it began in 2007.
Past CraftGossip editors and contributors have included published craft authors, professional designers, television craft personalities, shop owners, teachers, magazine contributors, and experienced makers across knitting, crochet, sewing, recycled crafts, edible crafts, jewelry making, kids’ crafts, paper crafts, and more.
Their collective experience helped build CraftGossip into a long-running handmade and DIY publishing site with deep roots in the online craft community.
Past editors and contributors include Vicki Howell, Jennifer Perkins, Meaghan Mountford, Francine Clouden, Scarlett Burroughs, Cathi Milligan, Elaine Robitaille, Stefanie Girard, Anne Weaver, Arabella, Kayden, and many others who have shared their creativity, skills, and support with the CraftGossip community.
We would also like to acknowledge Arabella and Kayden, who have helped with CraftGossip in different ways over the years, including writing, social media posting, and behind-the-scenes support. Like many creative family businesses, CraftGossip has grown with a little help from the next generation, and their contributions are part of the story behind the site.
CraftGossip was co-founded by Shellie Wilson and Vikram Goyal. Vikram has contributed to the technical side of the site over the years, helping with some of the backend systems and site infrastructure that support a publishing network of this size.
Why CraftGossip Still Matters
Crafting has changed a lot since CraftGossip began in 2007. Blogs, social media, video tutorials, online shops, digital patterns, printables, and handmade marketplaces have all grown and shifted. What has not changed is the need for real people to help sort through the noise.
Readers still want craft ideas that are useful. They still want patterns that make sense, tutorials that explain the important parts, and projects that are worth the time, money, supplies, and creative energy.
That is what CraftGossip continues to focus on.
We share craft projects for people who make things at kitchen tables, sewing desks, craft rooms, classrooms, market stalls, community groups, and anywhere else a creative mess can happen. We believe handmade projects do not need to be perfect to be worthwhile. They need to be useful, enjoyable, personal, and possible.
Suggest A Project
Have a tutorial, pattern, craft book, handmade product, creative business, or DIY idea you would like us to consider?
Use the Suggest A DIY link at the top of the page to send it through. We review submissions with the same question in mind every time: will this help, inspire, or delight our readers?
CraftGossip has always been about celebrating creative people and sharing ideas worth making. Whether you are here for a quick handmade gift, a new crochet pattern, a quilt block, a recycled craft, a cardmaking idea, a printable, a kids’ activity, or a weekend DIY project, we are glad you are here.